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Here’s a common user experience for Zalando customers: You’re checking out a shirt on its product detail page. You notice the full-body model image, which features a complete look, and become completely distracted when you suddenly notice that the model is wearing the exact style of sneakers that you’ve been looking for! You can’t identify the sneaker brand, so you try to use filters to find the correct style in our shop. After clicking through dozens of pages showcasing hundreds of sneaker styles — unfortunately none of which is the one you’re looking for — you abandon your search. In the end, you’ve wasted lots of time and haven’t bought the shirt, let alone the sneakers.

Good news: We’ve solved this problem for you with a new feature called Shop the Look. Available on the product detail pages (PDPs) of more than 30,000 individual Zalando items, Shop the Look allows you to easily locate and buy the individual components making up a “look.”

I’m very fascinated about the team-working of Zalando’s UserLab Team and for this I want explain the new User Experience research that they approach to their stakeholder that supports the flexibility of their agile development processes. I share the ideas about this implementation of development about the agile UX testing but for first a short introcustion on UserLab’s role at Zalando:

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